Studies show that it only takes a 1% increase in prices to raise profits by an average of 11%. The right kind of pricing for the right customer/market mix can make or break a brand.
CA Shailendra Marathe
Shailendra is a senior finance professional with ~25 years’ experience in business finance, financial markets, FinTech, and risk management.
He is a Chartered Accountant and an alumnus of IIM Bangalore, where he was awarded Gold Medal for “Best All-Round Performance” in his PG batch.
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