Driving Growth throughout Customer Lifecycle using SaaS Marketing Strategies
The growth of SaaS companies worldwide has increased the demands made and expectations from marketing. Unlike IT Services, marketing plays an important role not only in differentiating the product offering but also is crucial in driving business growth. This session will explore marketing's contribution in acquiring and retaining new customers, growth strategies across the customer life cycle and importance of product marketing in creating a differentiated messaging
3 key takeaways:
Head of Global Product Marketing and Analyst Relations
Diptarup Chakraborti is a seasoned technology marketer with 20+ years experience in IT marketing with the last decade spent in SaaS product marketing. He has worked with large conglomerates like IBM, Capgemini and Gartner as well as mid sized SaaS companies, overseeing their growth strategies. He has an unique experience of being an analyst with Gartner as well as a marketing practitioner. He has had distinction of driving the AR functions for three SaaS companies, all of which managed to get ranked as a Leader in Gartner's Magic Quadrant. Diptarup is a graduate from Fergusson College, Pune and an MBA from Symbiosis Institute of Business Management, Pune and is associated as a Visiting Faculty at a number of B schools across the country where he pursues his passion for academic pedagogy and training.
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