Metrics to Measure UX Design 

In this illuminating masterclass, you delve deep into the realm of design metrics with our esteemed speaker, Gaurav Mathur, Design Leader and Head of Product Design at Myntra. Also, you will discover the intricacies of measuring design effectiveness and optimizing user experiences across various digital platforms.

What to Expect: 
In this exclusive session, Gaurav unravels the mysteries surrounding design metrics, shedding light on their significance in shaping user-centric products. From understanding the nuanced aspects of design to implementing data-informed strategies, prepare to gain invaluable insights into elevating your design practices.


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Key Takeaways:

► Measuring Design: Learn effective methodologies for quantifying design impact and evaluating user experiences across different digital products and platforms.
► User-Centric Design: Understand the importance of placing users at the center of the design process and crafting experiences that resonate with their needs and preferences.
► Data-Informed Decision Making: Explore the intersection of data and design, and discover how to leverage insights to drive informed design decisions and enhance product performance.
Optimizing User Engagement: Unlock strategies for maximizing user engagement and retention through iterative design iterations and experimentation.
► Real Case Studies: Gain practical insights from real-world case studies, showcasing successful implementations of design metrics in optimizing digital products and driving business growth.


Keynote Speaker

Gaurav Mathur
Vice President of Design


Gaurav Mathur is currently the VP of Design at Flipkart, with over 10 years of experience in UX design. He has held leadership positions at Citrix and K-Yan Design Centre. Gaurav is an alumnus of IIT Bombay, where he earned a post-graduate degree in Visual Communication.

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