If you are a product manager or if you have worked with a product manager, you would have often heard that always listen to your consumers, fulfill their needs, give consumers what they want etc. This is all correct. However, how do you go about doing so? Do you ask consumers what they want? In this video, hear about some best practices regarding how to figure out what consumers want via real stories and examples.

• Do's and don'ts of listening to consumers
• Converting unmet needs into products
• Real-life stories and examples