Masterclass on Modern Pricing & Monetization Models
15 Dec 2019 | 03:00 PM - 05:00 PM | MIT Kothrud | Pune

What will be the covered

Most successful products in the last 7 years have one thing in common - innovative pricing and monetization models! Cloud based services offered as products are driving a whole new set of monetization models. Innovative busines models from freemium to marketplaces are redefining pricing and value for end customers. 


Its hence imperative that whether you are a Business Manager, Project Manager, Solutions Architect or a Product Manager one needs to master the new emerging trends and models of strategic and tactical pricing models.



  • Understand 14 modern revenue & monetization models like freemium, affiliate, broker, captive, pay per use etc.
  • Understand several drivers of pricing (optimizing revenue vs optimizing profits) & models of pricing like value based pricing
  • Real Case study & template for building a Cloud based freemium model 


  • Working knowledge of Excel for any exercises


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Prof. Pinkesh Shah
Ex. Global VP-Product Management, McAfee
Faculty, Institute of Product Leadership

Pinkesh Shah is a Silicon Valley Executive with an overall experience of 20 plus years as a Product Management Executive. Previously he was the global Vice President of Product Management at McAfee R&C BU (now part of Intel Corp.) for around 14 years in the US. Having played a key role in understanding how global products have to be adapted to work in emerging markets, he was instrumental in starting the product management organization in McAfee India. He is a guest faculty at several internationally reputed B-schools like IIM Bangalore, Amsterdam University, etc. He is an angel investor and is one of the founding board members at the Institute of Product Leadership ( – A Business School focused on Technology Professionals.