Why do Product Launches Fail?

Ever so often companies launch products but the launch doesn’t quite pan out the way leadership had envisioned it. Even the best companies have best sellers and many more products that just sat on the shelves. Remember Google’s Orkut or Picasa? Interestingly, 95% of products fail due to a variety of reasons.

Let’s explore what a product launch entails, top reasons why launches fail, and how to tackle those unpleasant situations. 
We will do interactive exercises around:

  • How to create a launch plan - essential components
  • What is product market fit and how to assess it
  • How to do customer segmentation

Join us for this insightful masterclass on product launch strategy. Don't miss this opportunity to gain valuable insights and practical tips from industry experts. Space is limited, so book now to secure your space. 


  • An interest in launching new products

Key Takeaways:

  • How to assess product market fit
  • How to do customer segmentation
  • Bonus - A checklist to get your next product launch fool proof


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Poornima Mohandas
 Product Marketing Consultant

About the Speaker

Poornima Mohandas is a business journalist turned into a product marketer with over 16 years of experience. She has worked with technology companies such as CallidusCloud and Birdeye and has launched and managed her multi-million dollar B2B SaaS offerings in both San Francisco and Bangalore. She currently runs a blogging and consulting firm, 'Product Marketing for Tech', in Bangalore advising start-ups and medium-sized companies on their positioning and go-to-market strategies. She is also an author whose articles have appeared in reputed publications such as Mind the Product and Product Marketing Alliance. Her experience in product marketing makes her a valuable resource for companies seeking to excel in product marketing.

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