Understanding Business Models and how Pricing can be used as a Strategic Lever

21st May 2022 | 10:00 AM - 12:30 PM IST | Online

The session will discuss the key tenants of the Business models and how to find the "Ideal Product market fit". The session then discusses in detail how "Pricing" can be used as a strategic lever to derive maximum value for the business. Time permitting, we can discuss the various Pricing models, Strategies, and techniques.

Key Takeaways:

 Understand Business models
 Product-market Fit
 Learn about Strategic Pricing

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Vignesh Kumar
Director - Product Pricing & Monetization and Operations

About the Speaker

Vignesh has 16+ years of experience across Strategic Consulting, Product marketing & Pricing, Customer insights & Analytics, and operations. His technological expertise lies in cloud computing (SaaS, PaaS, IaaS), I am very active in the Startup Ecosystem, Mentoring young professionals, and Travel blogging. He has co-authored the World Wealth report (2009 & 2010) and Asia Pacific wealth report (2009) that was jointly published by Capgemini and Merrill Lynch Global Wealth Management. Vignesh holds a Postgraduate diploma from S.P. Jain Institute of Management and Research, Mumbai, 2008

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