Understanding Audience Behavior using Google Analytics

12th October 2022 | 7 PM - 9 PM IST | Online

Walkthrough for new users on how to create an account, implement tracking code, and set up data filters. Learn how to navigate the Google Analytics interface and reports, and set up dashboards and shortcuts. Understand how to measure and track campaigns and improve business performance using Google Ads.

In this discussion, Mani Garlapati, Associate Principal
 at Google talks about how to navigate through google analytics interface, reports and setting up dashboards that provides in-depth insights into your website to improve your online business performance.

Key Takeaways:

 Understand data collection and processing
 Building Audience, Acquisition and Behavior reports
 Real Case study using Google Analytics


 Introduction to Web Analytics and Key terminology


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Mani Kanteswara Rao Garlapati
Associate Principal ( Data Science )
Google, USA
About the Speaker

Mani Garlapati works as Associate Principal at Google, California. Previously worked as Senior Data Scientist with WalmartLabs, Bangalore. Strategic technical consultant with a proven track record of solving complex business challenges to build executable results-oriented solutions in the retail/e-commerce domain. Experience in leveraging data analytics, predictive modelling, NLP, and statistical techniques in driving value for business teams.


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