MASTERCLASS
How to Build & Execute a Customer Acquisition Plan
24 October 2021 | 09:30 AM - 12:00 PM IST | IPL CMRIT Campus or Live (Zoom)
Often great products fail because they dont have a good customer acquisition plan. Product Marketing Managers is one of the most sought-after role in the industry today which sits at the intersection of Product Management, Sales, Marketing and Customer Success teams. Their focus is to position, message and build out the awareness of the product in a way that customers are “dying” to buy the product.
Its hence imperative that whether you are a Product Manager, Business Manager, Project Manager, Sales leader or senior Executive leading a product or service in your organization - one needs to master the new emerging trends and models of how to build out a good GTM (GoToMarket) strategy to build a sustainable pipeline of customers who eventually buy your product.
Its hence imperative that whether you are a Product Manager, Business Manager, Project Manager, Sales leader or senior Executive leading a product or service in your organization - one needs to master the new emerging trends and models of how to build out a good GTM (GoToMarket) strategy to build a sustainable pipeline of customers who eventually buy your product.
What do you need to bring along?
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Basic Understanding of Product Management, Personas and Value Proposition Design.Key Takeaways:
Understanding the career path of a Product Marketing Manager and how is it different than Sales, Product Management and traditional Marketing (Brand Marketing, Technical Marketing, PR & Media Marketing, Digital Marketing etc) Understand the 10 step framework on how to build out and execute a GoToMarket plan for any product or service including elements of Marketing Plan and Launch Plan. Understanding metrics like Customer Acquisition Cost, Sales Pipeline Conversion,Total LifeTime value etc. to measure the business growth Case study & Live Exercises on building out a Marketing PlanSAVE YOUR SPOT
Pinkesh Shah
Global VP of Product Management
Exabeam, USA
ABOUT THE SPEAKER
Pinkesh Shah is a Silicon Valley Executive with an overall experience of 20 plus years as a Product Management Executive. He is the Global Vice President of Product Management at Exabeam, USA. Previously he was the global Vice President of Product Management at McAfee R&C BU (now part of Intel Corp.) for around 14 years in the US. Having played a key role in understanding how global products have to be adapted to work in emerging markets, he was instrumental in starting the product management organization in McAfee India. He is a guest faculty at several internationally reputed B-schools like IIM Bangalore, Amsterdam University etc. He is an angel investor and is one of the founding board members at the Institute of Product Leadership – A Business School focused on Technology Professionals.
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