Masterclass 

Navigating Product Growth with the North Star Framework

The North Star Product Framework is a simple yet effective way to shape your product strategy and drive growth. At its heart is the North Star Metric—a key measure that represents the core value your product provides to customers. Think of it as a compass that guides your product's direction. By focusing on a strategy centered around this metric and aligning it with your target customers, you can boost engagement and achieve better business results.

Key points covered in this session:
  • Why a North Star strategy is essential for product success.
  • How crafting a North Star strategy acts as a compass for guiding your product's direction.
Who Should Attend:​
  • Product Managers: Seeking innovative ways to deliver user-focused solutions.
  • Entrepreneurs: Aspiring to create impactful products that truly resonate with the market.
  • Design and UX Professionals: Aiming to enhance their toolkit with a structured, human-centered approach.
  • Team Leads and Managers: Looking to inspire creativity and collaboration within their teams.
  • Mid to Senior-Level Professionals: Transitioning into strategic roles and eager to adopt frameworks that drive innovation.
​Key Takeaways: 
  • Core components of the North Star Framework
  • Tools and techniques for creating an effective North Star strategy.
  • Steps to choose the right North Star Metric & Pitfalls when choosing it 
  • How usage metrics provide insights into user engagement and product performance.
  • Using usage metrics in cybersecurity to evaluate the effectiveness of security measures.
  • Identifying areas for improvement through user behavior analysis.
By leveraging these metrics and techniques, you can strengthen your strategy, enhance incident detection and response, and create a more secure and efficient environment for your organization. 
 

​SECURE YOUR SPOT

Field will not be visible to web visitor
Field will not be visible to web visitor

Have Questions?
Reach a Career Counsellor at 080-4710-6006
The Institute of Product Leadership is Asia’s first B-school for product innovation managers since 2012, with a mission of creating 10K product leaders in the country.
1000+
Events
2 Million+
Attendees Gained insights  
300+
Global Industry leaders
4.8+
Rating on Google
9.3
Net Promoter Score (NPS)
About the Speaker

Jacob Koithra
Product Management - Managed Security Services
Tata Communications

Our Ecosystem Partners

Copyright © 2024 Institute of Product Leadership

AI-Driven Product Discovery