Masterclass

How to Build AI-Driven Products

In this masterclass led by industry expert Malavika Lakireddy (VP of Product Management
at Zeotap) you will delve into strategic Al integration, precision through guardrails, and
continuous enhancement methods to position your products at the forefront of innovation.

What Will be the Coverage:
It has been a year of Generative Al, with over 40% of the organizations planning on incorporating
GenAl into their products and services. However, Gen Al is only a part of the broader Al spectrum.
Each has unique functionalities and distinct ways they manifest in real-world applications. All
products are poised to become Al-driven products and product managers must know how to
leverage Al working with cross-functional teams to drive efficiency and new experiences within their
products.

This talk will focus on some high-level concepts of Al and GenAl, how to leverage Al in
Products, working with data scientists, and risks, bias, and other considerations when building Al-
driven products.

Key Takeaways:
1 . Understand high-level concepts of Al, machine learning & Generative Al-•v
2. Al product strategy & identifying opportunities for leveraging Al
3. Building the foundations for Al products
4. Working with Data Science and cross-functional teams
5. Risks and Privacy Considerations

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Have Questions?
Reach a Career Counsellor at 080-4710-6006

Malavika Lakireddy
Vice President of Product Management
Zeotap

About the Speaker

Malavika Lakireddy is a seasoned product leader with over 18 years of expertise in crafting innovative data and AI-driven products. Her remarkable journey includes steering global teams in the United States and India, contributing her skills and insights to organizations such as 24-7.ai, Tivo, AT&T's YP, and presently, at Zeotap. Mala's extensive portfolio encompasses the development of diverse products, ranging from sentiment analyzers and chatbots to ad-serving platforms, ad quality assurance, customer insights, and customer data platforms. Beyond her professional achievements, Mala channels her passion into nurturing the future wave of product leaders, actively volunteering as a Product Mentor with Nasscom.
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