Masterclass
Driving Growth Through Experimentation in Consumer Mobile Apps
11 January 2025 | 11:00 AM - 1:00 PM IST | Online
In the hyper-competitive world of consumer mobile apps, experimentation is the cornerstone of success for high-performing teams. From A/B testing to multivariate experiments, this masterclass will empower you with the methodologies and insights needed to accelerate product adoption, boost growth, and deliver exceptional user experiences. Learn how successful app teams rapidly iterate, validate hypotheses, and uncover user preferences to drive innovation and stay ahead of the competition.
Design Thinking isn’t just another buzzword; it’s a user-first mindset that helps you rethink problems and tackle them head-on. It’s about ditching the guesswork, getting into your customers' shoes, and turning creative ideas into real-world solutions that work.
Why You Should Attend:
Design Thinking isn’t just another buzzword; it’s a user-first mindset that helps you rethink problems and tackle them head-on. It’s about ditching the guesswork, getting into your customers' shoes, and turning creative ideas into real-world solutions that work.
Why You Should Attend:
- Make data-driven decisions that enhance product-market fit.
- Validate product ideas and features faster.
- Stay competitive in the rapidly evolving mobile app ecosystem.
Who Should Attend:
- Product Managers - seeking data-driven strategies for product development.
- Business Managers - aiming to optimize user engagement and monetization.
- Project Managers - who want to streamline their team’s experimentation processes.
- Analysts and Developers - interested in leveraging experimentation frameworks to drive actionable insights.
- Understand Experimentation Frameworks: Gain a comprehensive understanding of the end-to-end process of running experiments, from hypothesis creation to post-analysis.
- Identify Experimentation Opportunities: Discover how to pinpoint key areas to enhance user engagement, retention, and monetization through experiments.
- Craft Better Hypotheses: Learn how to write impactful hypotheses that maximize learning potential and drive meaningful outcomes.
- Explore Real-World Case Studies: Uncover insights from leading mobile apps that have successfully scaled through strategic experimentation.
- Access Templates and Tools: Get actionable templates and tools to design, execute, and analyze experiments effectively.
Reserve your spot today and take the first step toward mastering experimentation for mobile app success!
SECURE YOUR SPOT
The Institute of Product Leadership is Asia’s first B-school for product innovation managers since 2012, with a mission of creating 10K product leaders in the country.
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About the Speaker
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Kaustubh Khandelwal
Sr Product Manager
Kutumb
Our Ecosystem Partners
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