Customer-Centric Brand Strategies for Sustainable Growth
19 June 2024 | 07:00 PM - 09:00 PM | Online

Join us for an exclusive masterclass on Customer-Centric Brand Strategies for Sustainable Growth, featuring renowned speaker Sudiptaa Paul Choudhury, Co-founder and Chief Marketing & Growth Officer at Shorter Loop.

Based on the extensive research of the 100 products over the past two decades, effective growth strategies such as inbound email marketing, SEO, impactful blogs, clean UI/UX, product-led growth, strong retention and referral tactics, and many other growth hacking strategies have been tested and proven to help brands establish their identity and drive sustainable growth. These strategies also build a robust lead generation pipeline, which are essential for achieving company objectives and bottom-line growth 

Key Takeaways:
  • Definition of a Brand: Grasp the core concepts of branding and its significance.
  • Customer-Centric Brand Ecosystem: Explore the intricate elements of a brand ecosystem, including customer interactions, digital presence, and brand identity.
  • Growth Hacking Strategies: A step-by-step guide to implementing growth hacking strategies.
  • Real-Life Examples: Detailed exploration of over 15 growth hacking strategies, supported by real-world examples to illustrate their application and effectiveness.
  • Industry-Specific Scenarios: Uncover tailored growth hacking strategies applicable to FinTech, HealthTech, and RetailTech sectors. 

  • A basic understanding of branding is beneficial but not mandatory. 


Field will not be visible to web visitor
Field will not be visible to web visitor
The Institute of Product Leadership is Asia’s first B-school for product innovation managers since 2012, with a mission of creating 10K product leaders in the country.
2 Million+
Attendees Gained insights  
Global Industry leaders
Rating on Google
Net Promoter Score (NPS)
About the Speaker

Sudiptaa Paul Choudhury
Co-founder and Chief Marketing & Growth Officer
Shorter Loop

Our Ecosystem Partners

Copyright © 2024 Institute of Product Leadership

AI-Driven Product Discovery