MASTERCLASS

Designing For Trust

What to Expect
 

After an overwhelming response to the Product Leadership Festival - Design Edition, IPL is coming up with a Design Masterclass session as an extension to the festival.
Trust is the firm belief in the reliability, truth, or ability of someone or something. More than ever in the digital domain, companies rely on design to communicate with their customers. Design, of the webpage or the product/service itself, can create trust & mistrust. 
Saptarshi Prakash, our executive speaker shares valuable lessons on how to build trust with design.
 

Key Takeaways 

  • Designing for the new normal
  • The value of trust and emotions in Design
  • War-time UX and bias for action 

Pre-requisites

  • Exposure to business context involving internal and external stakeholders. 
     

WATCH ON-DEMAND

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Have Questions?
Reach a Career Counsellor at 
080 4710 6006

 


Saptarshi Prakash
Product Design Manager
 Swiggy 

ABOUT THE SPEAKER
He is an Engineer from the prestigious Indian Institute of Technology Madras and chose Digital Experience Designing as his profession because he believes problem-solving can go well beyond the limits of engineering. He currently oversees  Consumer Design at Swiggy, India's largest food ordering and delivery platform.  
 
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