Masterclass

Top 10 GTM Strategies for Massive Product Growth and Transformation

Join this engaging masterclass designed for aspiring product managers. Dive into the world of Go-to-Market (GTM) strategies and learn how to achieve massive product growth and transformation.

This session not only covers the Top 7 GTM Strategies essential for product success but also introduces 3 bonus strategies applicable across industries such as High Tech, HealthTech, E-commerce, Retail, Renewable Tech, and Automotive Tech, using case studies from global and Indian markets.

What You'll Learn:

The Top 7 GTM Strategies that drive exponential product growth.
43 Additional GTM Strategies to give you a competitive edge
Real-world case studies demonstrating successful strategy implementation across diverse industries
How to align your product’s GTM strategy with organizational goals to maximize ROI
Marketing’s critical role in product discovery, MVP validation, and scaling

Key Takeaways:

Actionable Frameworks: Step-by-step GTM strategies you can apply immediately
Insights Across Industries: Learn from diverse global and Indian market scenarios
Strategic Mindset: Understand how to identify opportunities and overcome GTM challenges
Practical Knowledge: Examples of successful GTM execution, with lessons learned
Hands on assignment on the tool – how to create Product Strategies and GTM

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The Institute of Product Leadership is Asia’s first B-school for product innovation managers since 2012, with a mission of creating 10K product leaders in the country.

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About the Speaker

Sudiptaa Paul Choudhury
Chief Marketing & Growth Officer
Shorterloop

Sudiptaa Paul Choudhury is the Co-founder and Chief Marketing & Growth Officer at Shorter Loop, a USA based SaaS + Design Thinking powered ‘Customer-Centric End to End Product Management’ platform loved by 1000+ product owners.

With 20+ years of global experience, she has been recognized as Women of Substance (2024), one of the Top 250 Global Marketers (2023), a Top 10 Marketing Leader (2022), Women Executive Leader (2021). Sudiptaa's expertise spans across SaaS, Tech, FinTech, Telecom, Retail, Healthcare, and E-commerce in B2B and B2C. An alumnus of IIM-C (Marketing & Senior Leadership), an engineer by design, a speaker in various global and local industry events, a strong DEI advocate, research paper contributor at Harvard Business School, and a mentor to over 10,000 students and professionals globally, she brings a wealth of knowledge in market research, digital marketing, personalized events and branding, and strategic growth.

Top 10 GTM Strategies for Massive Product Growth and Transformation

SECURE YOUR SPOT

Sudiptaa Paul Choudhury
Chief Marketing & Growth Officer
Shorterloop

Our Ecosystem Partners

Top 10 GTM Strategies for Massive Product Growth and Transformation

​SECURE YOUR SPOT

Sudiptaa Paul Choudhury Chief Marketing & Growth Officer Shorterloop

Our Ecosystem Partners

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SECURE YOUR SPOT

Sudiptaa Paul Choudhury
Chief Marketing & Growth Officer
Shorterloop