Masterclass

Intersection of Product Managers and Designers


Recent years have seen the growth of product management and product design as promising roles inside both enterprises and startups. While the job definitions for the above roles hugely differ on paper, the boundaries between the domains of product design and product management are becoming increasingly thin and overlapping during daily operations. Hence it is important for Product Managers to understand how to embrace the art of product design.

Key Takeaways:


 Through a case study, we will understand how product managers can see through the designer’s lens and greatly benefit the product’s user journeys.
 Understand the difference between engineering design approach and design engineering approach when it comes to building products.
 Get to know a design thinking framework.

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Noorul Ameen
User Experience Manager
Mitratech
About the Speaker

Noorul Ameen is a certified design thinking professional and web accessibility consultant. He comes with 18 yrs of industry experience in Strategising UX, Designing UI, Managing Design Teams, Running Design Ops, Generating Revenue for design agencies and Mentoring young designers. 

He is currently working with Mitratech, an industry leader which provides a proven portfolio of end-to-end software solutions for legal, compliance, and HR professionals. He manages the design function for two business units spanning across 7 products. He is also responsible for his team’s daily operations, growth, competency, and skill development.

 

 

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