“The biggest deficit that we have in our society and in the world right now is an empathy deficit”.

Empathy requires us to put aside our opinions, our culture and our worldview in order to truly understand other peoples’ experiences. But most of the times, empathy is blinded by our own biases. We’re trapped in assumptions and in the need to be right and it constantly hurts our view on the world around us and the impact of the products we are building.

What makes a product design great is not simply listening to the user. It is hearing the user with empathy and without biases. And acknowledging and eliminating biases is one of the hardest and most important tasks when designing today and we can all continuously get better at it.

What do you need to bring along?

• An open mind
• Curiosity and questions 

• Take part in this interactive session and become more aware of how you ask questions, you listen and interpret the information that you hear.
   
• Alexandra will also tell a series of stories on how to improve product design through empathy and go through the traits of an empathic observer and the tools that one can use to gain a deep understanding of the people for whom you are designing.