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Indian Products VS Global Products: Decoding Consumer Preferences

20 April 2024 | 4:00 PM - 5:30 PM | CMRIT Campus, Whitefield, Bangalore


Join us for an exploration of the complex world of Indian consumer behavior. Despite initial successes, global giants have struggled to maintain traction in India, faced with the challenge of understanding its uniquely divergent consumer landscape. In this session, our distinguished speaker will unravel the mysteries behind Indian consumer preferences, offering insights and strategies to navigate this dynamic market successfully. 

Key takeaways:

  • How Indians make purchase decisions (versus global users)
  • How Indians use (and misuse) products
  • Network effects and virality in India
 
Don't miss this opportunity to gain invaluable insights from Pamit D Anand, Head of Product at The Times of India, a seasoned expert in the field. Elevate your product management journey and stay ahead in the evolving landscape. 
 
*If attending in person is not possible, make sure to register yourself to participate live through Zoom

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  About the Speaker



Pamit D Anand

Head of Product

The Times of India

Pamit D Anand is a tech, design and business enthusiast with nearly two decades of experience spanning across various sectors such as EdTech, FinTech, PropTech, and social networks. Notably, he led growth initiatives for FSMK Singapore, a prominent Neobank in Southeast Asia. Prior to this, he played key roles in the success of Magicbricks.com and Shaadi.com, where he drove P&L, growth strategies, product development, and marketing efforts. He is known for his data-informed approach, rapid experimentation techniques, and expertise in developing product playbooks and roadmaps. His toolkit includes a variety of tools and frameworks aimed at empowering product teams and driving sustainable growth.

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