Masterclass
Automate Your Product Research with AI Workflows
24th June Tuesday, 2025 | 07:30 PM - 09:30 PM IST | Online
Are you spending too much time manually researching your product, gathering feedback, understanding customer needs, and trying to make sense of unstructured insights?
Learn how to automate product research and turn scattered input into meaningful signals, quickly and efficiently.
This hands-on workshop will help you automate your product research process using AI-powered workflows. You'll learn to design a streamlined system to collect relevant insights, and how to build a simple, automated workflow that delivers structured output ready for analysis or decision-making.
We’ll walk through practical examples and build an end-to-end workflow using tools like Make.com, OpenAI, and Airtable. No prior tech skills required — just curiosity and a willingness to explore how AI can support better, faster product decisions.
Key Takeaways:
1. Understand how automation can simplify product research
2. Learn how to use Make.com, Airtable, and OpenAI together
3. Build a working research automation from scratch
4. Discover practical AI techniques to convert messy input into meaningful insights
5. Leave with a framework you can customise for your own use cases
Learn how to automate product research and turn scattered input into meaningful signals, quickly and efficiently.
This hands-on workshop will help you automate your product research process using AI-powered workflows. You'll learn to design a streamlined system to collect relevant insights, and how to build a simple, automated workflow that delivers structured output ready for analysis or decision-making.
We’ll walk through practical examples and build an end-to-end workflow using tools like Make.com, OpenAI, and Airtable. No prior tech skills required — just curiosity and a willingness to explore how AI can support better, faster product decisions.
Key Takeaways:
1. Understand how automation can simplify product research
2. Learn how to use Make.com, Airtable, and OpenAI together
3. Build a working research automation from scratch
4. Discover practical AI techniques to convert messy input into meaningful insights
5. Leave with a framework you can customise for your own use cases
PreRequisites
To get the most out of this session, you’ll need:
- A basic understanding of product or user research.
- A laptop for hands-on participation.
- Accounts on the following platforms:
- Make.com – Free plan available
- Airtable – Free plan available
- OpenAI – you will need to buy min $5 in credits before the session
- Apify – Includes free credits for scraping if used
SECURE YOUR SPOT
The Institute of Product Leadership is Asia’s first B-school for product innovation managers since 2012, with a mission of creating 10K product leaders in the country.
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Net Promoter Score (NPS)
Net Promoter Score (NPS)
About the Speaker
Abhilash Shah
Founder,ScaleCraft.ai
AI Automation Workflow Consultant
Our Ecosystem Partners
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