An Experienced Designer in a Product Manager’s Body
07 Oct 2020 | 08:00 PM - 09:00 PM 

Many UX practitioners are making the jump from Design to Product Management, especially as they transition from consulting to in-house roles. It is a transition that involves several critical factors, as well as some soul-searching. In this presentation, we will discuss the differences and similarities between Experience Design and Product Management, some processes and methods that we can borrow from Design Thinking in our day-to-day, and how transitioning into Product Management can help designers graduate from the trenches of the ‘How’ to the strategic pinnacle of the ‘Why’.

  • Perspectives & POV: We will discuss where product management is today versus what it has been, and what the relationship between PM and the rest of the team should be.
  • Strategy + Execution: We will discuss methods and practices, and how to develop and exercise new and different muscles to achieve professional growth.
  • A Wolf in Sheep’s Clothing: We will discuss the difference between a Product and an Experience, and how having a design background is an unfair advantage.
    in a Product-driven world.


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Phillip Golub
Senior Director, Digital Products
 Total Wine & More
Phil is a seasoned Executive Creative Director and Product Manager focused on Design Thinking and Service & Product Innovation with over 23 years of experience. He is a creative leader who promotes Design Thinking-led approaches to clients’ and partners’ ongoing business transformation challenges, including Branding, Mobility, Digital Product Innovation, Service Design, and Cognitive Experiences. Phil also is the co-host and co-founder of the “What Bubbles Up” podcast, a show about ideas - where they come from, the process people take to get there, and how to know when they are truly great. Phil currently serves as Sr. Director, Digital Products at a leading big box retailer of alcoholic beverages and accessories. Previously, he served as Head of Experience for the South Region of Publicis Sapient, where he led over 100 creative professionals across 6 primary disciplines in the creation of transformational digital experiences for the world’s foremost brands.

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