Ideas that solve problems are easier to pitch, market, and sell. Their existence is justified. Problem-solving ideas also come with a built-in customer segment: everyone who has that problem. However, while generating ideas, the product teams end up defining the solution and implementation approach without validating the idea in the market. Your idea is still an assumption till you have enough evidence if it's worth pursuing. We will learn in this session on how to prioritise your most critical assumptions about your idea, convert them into testable hypotheses and start experimenting. 

What do you need to bring along?

• An open mind
• Curiosity and questions ​

Key Takeaways

• How to structure your most critical assumption
• Covert your assumption into testable hypothesis
• Test your hypothesis and generate evidence about your idea without building a product