Product design has always been about problem solving. But the scale and complexity of the problems we face is at an all-time high as we consider designing solutions that are ethical, inclusive, and sustainable.
Focusing purely on outcomes can cause unintentional harm to humans, our communities, and society. How can we meaningfully improve the world when the speed and continuous introduction of new technology seems to make all of us more vulnerable? What can designers do when facing conflicts of interest around creating responsible solutions?
Now more than ever, designers need to be accountable for the decisions we make and understand the lasting impact our designs leave behind.
What do you need to bring along?
Andy Vitale is the VP of Product Design and Content at Quicken Loans, the largest mortgage lender in the U.S., where he instills the importance of design and a human-centered approach to transform the mortgage lending experience.
Andy has solved problems for organizations ranging from startups to Fortune-ranked companies. He's a relentless user experience evangelist, with a passion for cognitive thinking and making technology more human. Andy is driven by a passion to inspire and empower teams to do their best work.
Aside from his primary role at Quicken Loans, Andy is an adjunct professor for Kent State University’s User Experience Design graduate program, speaks at industry conferences and events, serves on the advisory board for multiple professional organizations and educational institutions, and is the co-author of the upcoming book, Designing for Safety (2021).
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