Accelerating the journey to Product-Market Fit


Every start-up takes up the journey to product-market fit but the goal remains elusive to most. It’s a tumultuous journey involving many milestones, events, learnings which will make you joyous on some occasions and confused on others. During this phase, the team tries to gauge consumer sentiment repeatedly, sets up a product delivery process which works for the team and tries to narrow down to user persona(s) and GTM strategy which appears to work.

As a part of this masterclass, we’ll talk about the PMF journey, how to quantify and measure your product state in the PMF journey, what some companies do better than others and some basics which, if incorporated in your team’s culture, can help you accelerate the journey to product-market fit.

Key Takeaways:

  Why is Product Discovery your best ally in the journey of Product-Market Fit?
  Why should you choose Flexibility, Pivots, Micros over Roadmaps, Stability, Macros?
  Why mind-set trumps skills in the phase of the journey and how can your team members having the right mindset win the battle for your product?
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Siddharth Varshney
Business Head, Research Discovery Product Suite

Cactus Communications
Siddharth is a passionate, impact-driven product leader with a 11 year track record in building, launching and scaling digital B2C products. Siddharth, an alumnus from IIM Calcutta, is currently the Business Head for Research Discovery product suite at Cactus Communications. He aims to transform the way researchers, scientists and academics across disciplines and designations discover research content on a daily basis, with his product called R Discovery which now has a footprint across 190+ countries. Previously, Siddharth was VP Product at 99acres and Product Manager, Reliance Jio where he has led product teams and launched products impacting lives of millions of Indian consumers across various domains.

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