How NOT to Build a Product

Product development is a reasonably complex and iterative process. That's why despite great minds, abundant resources, and priceless learnings from the past, failure rates are still no better than historical trends.

In this session, we'll look at the common pitfalls in customer focus, feature prioritization, getting product-market fit, multi-site management, engineering collaboration, and strategic execution during the product journey that a Product Leader should avoid.

These stories will not guarantee the path for success, but they will definitely make us more aware of what can go wrong and why it's great to be humble about the future.

Key Takeaways:

  Feature Prioritization
  Product Market Fit
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Ravi Purohit
Associate Director, Products
A product manager, strategist, educator, and student with 13+ years of experience designing products and services across several industries and customer platforms. Ravi loves making technology useful, usable, beautiful, and affordable to the global customer base through products. Ravi started with the energy domain post his graduation in electrical engineering as a product developer and later transitioned to Product Manager for smart energy meters. Post his master's in business administration, he worked for strategy consulting, helping giant healthcare and PE firms with their GTM (go-to-market), sales optimizations, marketing mix strategies, due diligence, and product launches. For the last 4+ years, he has been contributing to enable a global tech conglomerate with 70+ businesses and 300 mn+ customers on Identity and Payments Platforms.

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